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Steps to Justice

Mobile Website Redesign

Status: Completed  |  February 2018 – August 2018

TL;DR

TL;DR

We designed and a new mobile interface for the largest public legal education website in Ontario, Steps to Justice owned by Community Legal Education Ontario (“CLEO“). We validated our design through rigorous usability testing.

We also consulted with CLEO on their brand and marketing strategies and created a web analytics dashboards to help them track usage and identify insights into user behaviour.

Outcome

Outcome

Mobile Website Redesign

  • Designed and built an interactive prototype.
  • Designed and conducted usability testing.
  • Synthesized test results and made practical recommendations.

Branding & Marketing Report

  • Designed and facilitated a brand identity workshop.
  • Synthesized results and provided strategic advice.
  • Detailed future marketing opportunities.

Web Analytics Dashboard

  • Designed and facilitated web analytics workshop.
  • Presented data-driven insights and created live dashboard.
  • Made practical recommendations for future work.

Team

Project Leads: Avery Au & Mari Zhou
UX Concept: Sam Horodezky, Veronica Wojnas, Ariana Cuvin, Francesca Oprandi, Donn Pasiliao, Jess Sun, Sheau Lih Vong, Kevin Sehra
Marketing Team: Rebecca Steele, Ronnie Pang & Soroush Eghbal Web Analytics Team: Josh Feldman & David Cullen

Professional Backgrounds

UX design, graphic design, marketing, corporate consulting, education, data science, technical writing, law, public policy & political science.

Project narrative

Project narrative

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In January 2018, the The Action to Group on Access to Justice at the Law Society of Ontario facilitated a meeting between the CoLab and Community Legal Education Ontario (CLEO). We proposed a short-term project to improve CLEO’s highly successful website Steps to Justice. Our proposal was welcomed by CLEO’s leadership team who was excited to explore this collaboration. 

In January 2018, the The Action to Group on Access to Justice at the Law Society of Ontario facilitated a meeting between the CoLab and Community Legal Education Ontario (CLEO). We proposed a short-term collaborative project to improve CLEO’s highly successful website Steps to Justice. Our proposal was enthusiastically received by CLEO’s leadership team. 

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We began the project by visiting CLEO’s offices to conduct six in-depth interviews with staff members to develop a solid understanding of the organization’s goals, operations, and the design considerations behind the Steps to Justice website. In addition, we analyzed historical user behaviour on the Steps to Justice website and had an experienced advertising professional advise us on creating branding and marketing strategies. We ran several design exercises to synthesize our findings and scoped our project goals to match our volunteers’ skills, interests, and availability. In March, we split into three teams with each team planning a 12 week project sprint. We validated our project goals and timelines with CLEO’s leadership team.
In April, each team held a workshop with CLEO staff:
  • The UX Team developed proto-personas and explored their journey through the Steps to Justice website. They collected CLEO’s feedback on wireframe concepts for an improved mobile UX.
  • The Media team modified exercises from Google’s brand sprint to conduct a branding workshop with CLEO.
  • The Web Analytics team analyzed historical user behaviour, presented key insights, and led a workshop with CLEO staff on data analysis (Goals – Actions – Metrics – Evaluation framework ).
From May-June, each team synthesized feedback from CLEO and started to create their final deliverables. We presented our final products to CLEO in July 2018.

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